Campaigns
Aussie Beef & Lamb is the global brand representing all beef, lamb and goat meat from Australia, conveying the story of Australia’s high quality and sustainably produced red meat that underpins all of MLA's international marketing initiatives.
The Great Steak Escape Khao Yai Edition
24 Jan - 22 Feb 2024
From January 24th to February 22nd, experience The Great Steak Escape in Khao Yai, where we're infusing juicy Aussie twists! Collaborating with 5 restaurants to serve up a mouthwatering array of Aussie red meat, consider this your sign to book that long overdue getaway.
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Taste of Tradition: Father's Day
This Father’s Day, we’re taking full advantage of the cooler climate and have teamed up with self-taught chefs who have a penchant for exploring the great outdoors. Featuring some of the best cuts of Australian meat, we bring you four simple ways to show dad you love him this Father’s Day.
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Taste of Tradition: Songkran
Songkran looks different for everyone, but there is always one thing in common: coming together and celebrating with good food and great company. This Songkran, we’ve teamed up with some of Thailand’s best home-cooks, to bring you a taste of what Songkran is like for them! The theme for our Songkran dinner table is the #GreatBeefPotluck, which features beautiful cuts of Australian beef incorporated into flavourful, iconically Thai dishes from all around the region.
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The Marriage of Two Creeks, Jack & Jacob
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The Great Steak Escape
The Great Steak Escape Thailand is a beef lover’s dream, a culinary adventure in the city of Bangkok and the metropolitan area.
We’ve invited 7 hungry influencers to sample the best beef dishes served up by our select Chefs at their restaurants. Each dish is original, mouthwateringly delicious, and featuring Australian beef as the star.
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Lambassador
We bring you the amazing flavours of high quality, nutritious, and halal Australian lamb into the homes, hearts and recipes of South East Asia.
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